Monday, 5 May 2014

Self Publishing, my 3 years.

Hard day at work?
I'll be the first to say that working in sales is the worst kind of work you can imagine possible.
If you're good at it you have to sell your soul.
Champagne pops are heard at the magic sales team statement: sales have now closed. they've hit target.'
Sales teams don't care once they hit target, especially if they're
commission based because every lead that accepts means more 
income for the staff member
Also printing deadlines become meaningless.
you could replace it with : 
deadline? I don't care, I hit target.
Absolute proof approval deadline passed? I don't care I hit target.
The printers going on strike for shoddy treatment? I don't care, I hit target.  
You didn't want to use bullying tactics but would do anything for an easy life. 
Things I heard on my 3 years working on in magazine publishing:
- The owners done a bunk, not here, on lunch, she's with a customer.
- I never agreed to pay for any ad.
- Please find a better image you used at your very soonest convenience. 
And the font that we haven't paid for,
or the colour that we haven't paid for either.
or I'm cancelling my £800 back cover ad, please pass that message onto the sales team member to negotiate.
I've assumption closed this conversation.
The owner of the shop is about to die because they have a terminal illness.
Lead? Haven't you seen Glengarry GlennRoss? 
Things you sometimes hear: 'We love the ad but could you just change the': 
insert a list of infinite change requests. 
Because while they may be getting the best adverts money can buy they always want full bang for their buck, they want the ad designers to break into a sweat at the very least.  Particularly impressed clients like the ads so much you reach the holy grail of advertising splendour: 
We like the ad so much we'd like to use it on our plastic bags. You can't say how good that one feels to take back to the sales team and the designer who made it, that is one of the most rewarding parts of the job in publishing, taking good news back to your colleagues. In fact that's the best thing about any good news at all. designers used to really like having something new to design. this was usually one ad, it could easily have grown into a whole series of ads based on the first one. Another golden thing was the term new client needing new adverts. 

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